Content Marketing – the evolvement of Search Engine Optimization (SEO)
Content Marketing now plays an essential part in gaining higher rankings in the search engine results for your website, particularly as a result of the growth of User Generated Content (UGC) and Social Media.
Search engine optimization has traditional been considered to consist of three components:
- On-page SEO;
which covers the text on the page and tags such as the page title and meta-description.
- On-site SEO;
relating to the relationship between the pages (internal linking and hierarchical structure) along with the site coding and search engine specific files such as robots.txt and XML sitemaps.
- Off-site SEO;
classically defined as link building.
This came to the fore when Google become the dominant search engine as its algorithm places a high weighting on external links (votes) pointing back to a website.
While links could be obtained from content, the majority of link building focused on areas such as directory submissions, footer links and blog rolls.
The process of link building is one the most resource intensive aspects of SEO, both in terms of time and knowledge level required to deliver ROI on a campaign.
Social Media & UGC
Social media is all about engagement with your potential customers, enabling a dialogue with them and allowing them to join the conversation. Whether this is through Twitter, blogs or videos, it is the sharing of text, words, content and video that delivers the engagement.
Value of Content Marketing: SEO + Social Media + Content Marketing = win win win
Complete content marketing includes:
- Link building; the critical component of SEO.
- Social Media involvement.
- Consumer interaction.
It, therefore, provides the valuable votes (the links on external sites) which lead to the increased search engine rankings for your website.
What is Content Marketing?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.
“In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
“Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.”
Content Marketing Strategy with MediaCo
The Internet marketing agency MediaCo is ideally positioned to deliver your content and marketing strategy, having provided quality copywriting services for websites, SEO, email and blog marketing since 1999,
With custom in-house solutions to maximize the ROI of your content marketing, they are uniquely positioned to deliver on both the content and technical aspects required to maximum your campaign.
MediaCo can develop a full marketing plan based on your marketing content currently available, such as PDFs, white papers and video combined with the creation of additional copy for syndication.
Content marketing is then delivered through natural viral syndication, delivering social engagement with your potential customer base and developing votes across the internet.